“Empathy is the fusion of logic and emotion to deliver a truly remarkable customer experience in our dealerships.”Andy Palmer, CEO of Aston Martin
“Empathy allows you to understand what consumers want, and giving consumers what they want is the secret to winning in business.”Richard Reed, Innocent Co-Founder
Empathy is the most important
metric in business
Customers demand a human face from the brands they interact with. Companies can no longer just provide goods and services, they are expected to deliver their messages with humanity and authenticity. We are the first company to measure empathy. We launched our first empathy index in the Harvard Business Review and it has since been featured in the FT and the Sunday Times.
Impact of our Empathy Programmes
EMPATHY EMPLOYEES TRAINED
MPS SUPPORTED LITTLE MISS GEEK
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